Air Fresh Marketing F1 Portfolio
    OUR WORK

    F1 ACTIVATIONS

    A decade of championship-level brand activations across the global F1 calendar. Real campaigns. Real results.

    100+

    Activations Delivered

    15+

    Grand Prix Venues

    500M+

    Total Impressions

    50+

    Brand Partners

    FEATURED CAMPAIGNS

    +44 Lewis Hamilton Pop-Up Store
    Pop-Up ActivationLas Vegas, NV

    +44 Lewis Hamilton Pop-Up Store

    Designed and executed the exclusive +44 pop-up experience at Wynn Las Vegas during the F1 Vegas Grand Prix, driving massive foot traffic and brand engagement for Hamilton's lifestyle brand.

    10K+ visitors over race weekend
    Duracell x Formula 1 Racing
    Sponsorship ActivationMultiple Grand Prix

    Duracell x Formula 1 Racing

    Managed Duracell's F1 sponsorship activations across multiple Grand Prix weekends, creating high-energy brand experiences that connected the power of Duracell with the thrill of racing.

    43% increase in brand visibility

    ALL ACTIVATIONS

    Hard Rock Miami -- F1 Miami GP
    Event MarketingMiami, FL

    Hard Rock Miami -- F1 Miami GP

    5K+ VIP guests hosted
    Williams Racing Partnership
    Team PartnershipGlobal Circuit

    Williams Racing Partnership

    2.5M social impressions
    ComplexCon Las Vegas
    Cultural ActivationLas Vegas, NV

    ComplexCon Las Vegas

    120K+ in-person engagements
    Luxury Watch Brand GP Activation
    Brand ExperienceLas Vegas, NV

    Luxury Watch Brand GP Activation

    3,200 VIP engagements
    Williams Racing Fan Zone
    Fan EngagementAustin, TX

    Williams Racing Fan Zone

    15K+ fan interactions
    Premium Paddock Club Experience
    Brand ActivationMultiple Grand Prix

    Premium Paddock Club Experience

    25K+ VIP guests annually
    F1 Social Media Takeover
    Digital CampaignGlobal

    F1 Social Media Takeover

    50M+ social reach
    Race Night Vegas Experience
    Nightlife ActivationLas Vegas, NV

    Race Night Vegas Experience

    8K+ attendees per night
    Williams Racing Content Series
    Content ProductionGlobal Circuit

    Williams Racing Content Series

    10M+ video views
    Fortune 500 Race Day Experience
    Corporate ActivationAustin, TX

    Fortune 500 Race Day Experience

    96% client satisfaction

    YOUR BRAND. THE F1 STAGE.

    Ready to create the next landmark F1 activation? Let Air Fresh Marketing put your brand on the podium.

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    Contact us today to discuss how our experiential marketing expertise can drive your brand to the podium.

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