LAS VEGAS GRAND PRIX
Where the Strip Becomes a Racetrack
The newest jewel in the F1 crown. Las Vegas delivers an unrivaled spectacle of speed, entertainment, and brand activation potential.
Circuit
Las Vegas Strip Circuit
Race Weekend
November 19-21, 2026
Capacity
105,000
First Race
2023
THE LAS VEGAS EXPERIENCE
The Las Vegas Grand Prix has instantly become one of the most anticipated events in motorsport and entertainment. Cars blast past the iconic Bellagio fountains and the neon-lit Strip at over 200mph, creating a visual spectacle unlike any other race on the calendar. Air Fresh Marketing was on the ground from day one, delivering landmark activations including the +44 Lewis Hamilton Pop-Up Store at the Wynn and large-scale brand experiences that leveraged the unique energy of Vegas.
Plan Your Activation
LAS VEGAS EXPERIENCES
Strip-Side Penthouse
Exclusive penthouse suites overlooking the Strip circuit with floor-to-ceiling views of the cars racing below.
Nightclub Takeover
Custom-branded nightclub experiences at top Vegas venues with celebrity appearances and live entertainment.
Casino Floor Activation
Branded installations on the casino floor of partner hotels reaching thousands of high-net-worth visitors.
Celebrity Chef Dining
Private dining experiences curated by Michelin-starred chefs at exclusive Strip restaurants.
VIP Viewing Lounge
Temperature-controlled viewing lounges at prime circuit locations with premium food and beverage.
After-Party Production
Full-scale race weekend after-party production with top DJs, performers, and branded experiences.
OUR LAS VEGAS ACTIVATIONS
+44 Lewis Hamilton Pop-Up Store
Designed and executed the exclusive +44 pop-up experience at Wynn Las Vegas during the F1 Vegas Grand Prix.
ComplexCon x F1 Vegas
Bridged F1 culture and streetwear at ComplexCon Las Vegas with an immersive motorsport activation.
Energy Drink Race Night
Produced an electrifying race-night activation on the Strip with live music and branded fan experiences.
Luxury Retail Pop-Up Boulevard
Curated a luxury retail experience spanning three blocks adjacent to the circuit for premium brands.
READY FOR LAS VEGAS?
Let Air Fresh Marketing create an unforgettable brand activation at the LAS VEGAS Grand Prix.
READY TO ACCELERATE YOUR BRAND?
Contact us today to discuss how our experiential marketing expertise can drive your brand to the podium.
Visit Us
1580 N. Logan St., Suite 660, Denver, CO 80203