AUSTIN GRAND PRIX
Deep in the Heart of Texas Racing
The United States Grand Prix at Circuit of The Americas combines world-class racing with Texas-sized activations and entertainment.
Circuit
Circuit of The Americas
Race Weekend
October 23-25, 2026
Capacity
120,000
First Race
2012
THE AUSTIN EXPERIENCE
The Circuit of The Americas in Austin, Texas has become the spiritual home of American F1. With its purpose-built facility featuring the iconic observation tower, elevation changes inspired by legendary circuits worldwide, and a concert venue that hosts the biggest names in music, COTA offers brands a comprehensive activation platform. Air Fresh Marketing leverages Austin's unique blend of tech culture, live music, and Southern charm to create brand experiences that resonate with America's rapidly growing F1 fanbase.
Plan Your Activation
AUSTIN EXPERIENCES
Tower Suite
Premium activation space in the iconic COTA observation tower with 360-degree views of the entire circuit.
Turn 1 Terrace
Exclusive terrace overlooking the dramatic Turn 1 complex where overtakes happen and races are won.
Pit Lane Walk
Guided pit lane experience with behind-the-scenes access to team garages and technical areas.
Concert Experience
VIP access to the legendary COTA concert series featuring A-list musical acts over the race weekend.
BBQ & Brands
Texas-style brand activation with award-winning BBQ, local craft beverages, and branded entertainment.
Tech Hub Activation
Leverage Austin's tech ecosystem with innovation-focused brand activations targeting the tech community.
OUR AUSTIN ACTIVATIONS
COTA Concert Sponsorship
Managed end-to-end concert sponsorship activation at COTA with branded VIP areas and fan engagement.
Williams Racing Fan Zone
Developed an immersive Williams Racing fan zone with simulators, driver appearances, and merchandise.
READY FOR AUSTIN?
Let Air Fresh Marketing create an unforgettable brand activation at the AUSTIN Grand Prix.
READY TO ACCELERATE YOUR BRAND?
Contact us today to discuss how our experiential marketing expertise can drive your brand to the podium.
Visit Us
1580 N. Logan St., Suite 660, Denver, CO 80203